Lion Blood Apparel
NIKE Energy Space - Chicago
Castelli America
ESPN
Nikita
Columbia Sportswear
Oakley Airwave
Under Armour
Puma
NIKE Basketball
NIKE
Ground Fighter MMA
Logos & Identities
NIKE Team Sports

© 2020 Brian Kappel

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Puma

Puma wanted to create an open yet “fast” looking trade show booth that was both modular and able to showcase product while telling their performance message. I developed these ideas based on everything from the London Tube to Neon Cowboy, design to change the experience of the consumer based on the direction of approach to the booth.