Lion Blood Apparel
NIKE Energy Space - Chicago
Castelli America
Columbia Sportswear
Oakley Airwave
Under Armour
NIKE Basketball
Ground Fighter MMA
Logos & Identities
NIKE Team Sports

© 2020 Brian Kappel

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Oakley Airwave

The goal of blending the Oakley aesthetic with a dynamic solution to showcase their new goggles was the original brief, I conceptualized the idea of a large scale format for showing the connection between the brain and the visuals of the high end goggle. I also developed the window solution to carry the idea that it was indeed a ski goggle, bringing in the frost texture.