Lion Blood Apparel
NIKE Energy Space - Chicago
Castelli America
Columbia Sportswear
Oakley Airwave
Under Armour
NIKE Basketball
Ground Fighter MMA
Logos & Identities
NIKE Team Sports

© 2020 Brian Kappel

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Ground Fighter MMA

Ground Fighter (Grappling Gear) embodies all that is a “niche brand”. I created their identity, focusing on the importance of a strong icon. I then created several lifestyle tees that were aimed at being different from the offerings of other MMA brands in the marketplace.